Hi, I'm Rui Yu
Welcome, I'm glad you found your way here
I am Rui (pronounced ‘Ray’), a certified hypnotherapist based in Antwerp, Belgium, working with clients in person and online.
I help people who are tired of feeling stuck and want change to actually happen. People who come to me are usually not looking for more coping strategies, nor another thing to work on. They want something to change for good, without having to keep managing it.
One of my favourite parts of this work is getting to witness the transformation that can happen. It reminds me every day how powerful we are.
And seeing someone begin to feel and live differently after feeling stuck for years is incredibly rewarding!
There’s something deeply human about this work, and I truly value the opportunity to connect with each person on such a genuine, human level.
I came to this work with a simple belief:
Change doesn't always come from trying harder.
There's another way in.
And that’s really where the name "At Origin" came from.
It's about going beneath the surface,
back to the roots of what shapes us,
and reconnecting with ourselves in a deeper, more meaningful way.
Credentials & Experience
My work is based on a specialist hypnosis approach developed by an internationally recognised, award-winning pioneer in hypnosis.
My training includes advanced client-centred hypnosis, deep-state work and ideomotor communication, drawing on established traditions including the work of Elman, Erickson and Esdaile. This allows me to work flexibly across a wide range of hypnotic depths, depending on what is most appropriate for the individual.
My role is not to analyse or decide what lies behind your experience, but to facilitate the process and work with your deeper mind, allowing it to guide you towards your desired outcome.
This approach also allows for a high degree of privacy. You can share whatever feels helpful, but you don’t need to explain or disclose every detail for the work to be effective.
Work with me
My intention is to create a space where you feel safe enough to simply be yourself.
You don't have to smile when you don't feel like it, fill the silence when you have nothing to say, or pretend to be okay when you're not. There's no need to be a certain way.
I believe there's something deeply human about this work. Beyond the techniques and the roles of practitioner and client, we're two human beings meeting each other with openness, honesty, and trust.
I don't take that trust for granted. It's something I genuinely value about the work I do.
You just come as you are.
Why I Chose This Work
Why can we understand something deeply and still not be able to change how we feel or react? We often assume that if we understand more, think differently, or try hard enough, eventually something will shift.
Sometimes it does. Sometimes it doesn’t. That is where this work began to resonate deeply with me.
After experiencing different approaches myself, I trained in the method I now use with clients. Today, I help people worldwide release what's holding them back.
Hypnosis isn't about someone else taking control of you. It's almost the opposite. It's a way of tuning inward, working with what is happening at your core, and reconnecting with your own ability to change.
When we stop fighting ourselves quite so much, things can begin to shift in a surprisingly natural way. That's what I hope to offer through this work: a space where you don't have to perform or force anything to happen.
Across Cultures
I grew up in China before earning my bachelor’s degree in the United States, and completed my master’s degree in Antwerp, Belgium, where I later settled and now call home. As a native Chinese speaker, I also offer sessions in Mandarin.
Living across different cultures has taught me to stay open and not assume I already understand someone’s experience. People are shaped by so many things: where they come from, what they’ve lived through, and how they make sense of the world.
So when I work with someone, I really listen, stay curious, and seek to understand the person in front of me rather than fit them into a fixed idea or formula.
From the Corporate World
I spent years in the corporate world, including leading teams and marketing functions.
So I know what it can look like to be the person who keeps going: capable, responsible, holding a lot together, and often expecting more from yourself than anyone else does. When you’re used to solving problems and finding a way through things, it can be especially frustrating when something doesn’t respond to more thinking or more effort. I understand that tension well.
That professional background shapes the way I work today. I’m structured, grounded and practical. I don’t expect you to leave your critical thinking at the door.
And I like work that actually moves something for people. It matters to me that the work eventually translates into a real difference in how my clients feel and live.
Hypnosis may still feel unfamiliar, but the way I approach it is collaborative, down-to-earth, and centred on what actually helps you move forward.
At Origin
Contact
Lange Kievitstraat 25, 2018 Antwerp
Based in Antwerp. Serving worldwide.