Hi, I'm Rui Yu
Certified Hypnotherapist
If you’ve already tried to understand yourself, made progress, yet still feel that something deeper hasn’t fully shifted, you’re not alone.
I work with people from different backgrounds who are not looking for more strategies, but for something that allows real change to take place.
Many of them have been strong for a long time, and used to figuring things out on their own. But they begin to sense that the way they have been operating may no longer fully work.
More About Rui
Background
I grew up in China, studied in the United States, and later moved to Antwerp in Belgium, which I now call home. Living across different cultures shaped the way I see people and the world.
Before becoming a hypnotherapist, I worked for years in international companies, including leadership roles for marketing function.
The corporate professional experience gave me a clear understanding of high performance. Not just the external demands, but the internal standards and expectations people place on themselves.
-
Certified Hypnotherapist
-
Master’s Degree — Antwerp Management School, Belgium
-
Bachelor’s Degree — Syracuse University, USA
How I came to this work
I used to believe I could solve everything through willpower and a strong mind. For a long time, that worked.
Over time, I began to notice a gap between what I understood intellectually and how I actually experienced things. I could see patterns clearly, yet still find myself reacting in the same ways. Eventually, my system forced me to pause. Hypnosis entered my life at that point.
I became deeply fascinated by hypnosis and tried myself many different approaches to hypnosis before eventually training in the holistic approach I now offer today.
What stayed with me was realizing that meaningful change does not always happen through pushing harder, analyzing more, or trying to control ourselves better.
That's why this work matters to me
This work is not only something I do as a profession, but something I care deeply about.
I've experienced myself what's like to reach a point when looking for answers externally no longer creates change, and turning inward becomes the natural next step. That turn is not always easy, but it opens the door to something different.
Hypnosis became an important part of that process for me. It changed how I understand the kind of care people need and shaped how I work today.
I want to bring this work forward is because it's not a quick fix nor something you need from outside. Over time, this becomes more than a single outcome: a capacity you carry with you, and a potential to return to clarity and to respond differently when new challenges arise.
My hope is that one day, work like this becomes something people turn to not only in moments of crisis, but also as part of caring for their inner life in a more regular and natural way.